Beta-Shift – Tourism is a program focused on fostering the entrepreneurial spirit and mindset around new business ideas for this crucial global industry.

You’ll experience a 3-days intensive training program designed to train individuals and (aspiring) entrepreneurs about concepts like business validation, revenue models, prototype, testing, and pitching.

The program comes in 2 editions: the weekend edition (9 to 11 October) and the weekday edition (14 to 16 October). Beta Shift looks for ideas or projects related to the Tourism sector and includes workshops, mentoring, and teamwork. You can apply with an idea and a team, or you can team-up with other participants directly during the event.

who we are looking for:

People curious about becoming an entrepreneur

People with an idea for a startup in the tourism industry

People with projects that focus on tourism

approaching the following challenges:

Digital solutions for the tourism industry corporates and SMEs

Sustainable tourism solutions

Solutions to promote and develop local products and resources from the countryside and rural areas

Innovative solutions for the tourism recovery


16 hours of transformative experience filled with creation, workshops, mentorings

10 trainers, mentors and industry experts supporting your project

6 workshops that equip you unique knowledge to build your idea

20 unique ideas with teams that you can be a part of

1000 euro prize for the best team selected during each of the bootcamps

program timeline

Beta Shift – Tourism will have 2 bootcamps:

9 to 11 October and 14 to 16 October


until 3 October

Fill out the application form and share more about yourself and your team. Applications are open until 3 October.

DAY 01 (evening)


Get to know the Beta Shift – Tourism participants and the agenda of the program for the following days. Pitch or vote the idea you’ll be working on during the program and get to know your team.

DAY 02


Focus on understanding deeply the problem that you want to address and get familiar with methodologies that will let you build the right narrative for the project you will be working on. Work with mentors using tools and concepts presented in the workshop.


Validate your idea, by discovering segments of customers, who will actually use the product or service. Learn about validation tools and methods, work individually with mentors to analyze customer segments, and build customer personas. And most importantly: TALK TO PEOPLE!


Build your prototype and start testing them with users and discovering what has to be improved. Iteration is one of the most crucial moments in prototyping a solution. Work with mentors to start building a product people will actually use.

Day 03

Revenue Models

Discover how to build a right business model, what are different revenue generation techniques, ways to monetize the solutions, and the main business metrics you should care about.


Get ready to present your project! Learn about pitching techniques and build your own presentation. The last element of the program will include pitching in front of the jury and getting feedback from experts.

Award Moment

It’s time to celebrate together the best project of this edition!

rules of participation

  • Participation to Beta Shift – Tourism is entirely free. This program is supported by Turismo de Portugal and produced by Beta-i.

  • The Jury will select the best project that will receive a monetary prize of €1,000 + VAT. The winners will receive the award within 60 days after the end of the program.

  • By registering to Beta Shift – Tourism you are confirming your participation in team-activities and workshops for the three days. The program will be held remotely.

  • We will accept only applications coming through the Google Form on this website.

  • If you are applying with a team, each member of the team is required to fill the Google Form, indicating the name of their team.

  • You don’t need to have a startup to participate in Beta Shift – Tourism or even a group. If you have an idea related to tourism that you wish to explore or if you don’t have an idea but you are curious to understand how to launch a business related to tourism, Beta Shift is the perfect opportunity for you!

  • Any doubt? Contact us.


Eduardo Camara

Head of Acceleration



Daniela Basilio

Senior Innovation Expert



José Rocha

Senior Innovation Expert



Célia Antunes

Entrepreneurship and Innovation Consultant at the Hotel and Tourism School

Turismo de Portugal


Anesio Neto

CEO and Founder

3e60 Soluções Imersivas


Michelle Oliveira


Digital Manager Guru


Andre Cruz


Digital Manager Guru


Rafael Conceição

Investment Associate

Portugal Ventures


Manuela Carvalho

Innovation Advisor at Escola de Hotelaria e Turismo de Lisboa

Turismo de Portugal



expertise and organization


Beta-i is a collaborative innovation consultancy with global reach. We’re experts in managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams. Also, we use our acceleration expertise and network to help ecosystems grow, connecting a huge network of entrepreneurs, mentors, experts, investors, and knowledge institutions to solve things that matter. That’s what we’re doing here, with Shift to Start.


main partner

Turismo de Portugal

Integrated within the Ministry of the Economy, Turismo de Portugal is the national tourism authority responsible for promotion, enhancement, and sustainability of tourism activities, aggregating within a single entity all the institutional competencies related to stimulation of tourism activities, from the supply sector to demand.


contact us