Beta Start – Tourism is a 3-month pre-acceleration program designed to support entrepreneurs in better structuring their business.

Whether you have your project thought through, you built a prototype or you actually have a startup in the tourism industry, this program will help you validate your hypotheses through prototypes and initial product versions – proposing, testing, and structuring your revenue models and cost structures, not to mention the construction of its presentations to clients and investors.

In the end, on Demo Day, you have the opportunity to show your potential as a business and receive feedback from potential customers and investors.

who we are looking for:

Startups in pre-seed or seed stages


Design a bolder, client-oriented business model with a product-led growth

Gather go-to-market evidences about your solution strengths

Learn by doing, grow by testing

Turn all this leveraging experience into a killer pitch

No bullshit involved, let’s work for real

Get a chance to win €5000 prize for the best project!

program timeline

After submission and selection, get ready for:

Application Open

16 May – 20 June

Fill out the application form and share more about yourself and your team. Applications are open until 20 June

Selection results

21 June – 1 July

01. Validation

Validation principles

5 September | 1 week

Lean Methodologies: Put aside your beliefs and validate your assumptions and business visions.

(Masterclasses | Workshops | Individual Business Sessions)

Intermission #1

3 weeks

No Lectures: It’s time for entrepreneurs to put in practice what they’ve learned in the Validation Phase.

(Individual Online Business Session)

02. Products

Product principles

27 September | 1 week

Insights to Product: Entrepreneurs will transform their validated assumptions into prototypes and products while using tools that will allow them to learn through Customer Interactions.

(Workshops | Individual Business Session)

Intermission #2

3 weeks

No Lectures: It’s time for the true test. The startups will launch their MVPs and measure the only opinion that matters: clients! During this week we will help them to test messaging, distribution channels and measure reception.

(Individual Online Business Session)

03. Business case

Business principles

25 October | 1 week

Strategy Principles: Building a Structured Business Case and Financial Projections
Pitch Practice: Entrepreneurs develop a pitch strategy and practice its presentation.

(Workshops | Individual Business Session | Individual Pitch Practice Session)

Intermission #3

3 weeks

No Lectures: There is only one secret for the perfect pitch – practice, practice, practice – it’s time for the Startups to learn how to present themselves and to show the results to future partners and to those who support them.

(Individual Online Business Session)

04. Pitch

Demo day

25 November | 1 day

Show the results of your work to future partners and to those who support you!

Next Steps and Priorities.

rules of participation

  • Participation to Beta Start – Tourism is entirely free. This program is supported by Turismo de Portugal and produced by Beta-i.

  • By registering to Beta Start – Tourism you are confirming your participation in team-activities and workshops during three months. The program will be held remotely.

  • We will accept only applications coming through F6S platform.

  • No equity stake involved.

  • Any doubt? Contact us.


expertise and organization


Beta-i is a collaborative innovation consultancy with global reach. We’re experts in managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams. Also, we use our acceleration expertise and network to help ecosystems grow, connecting a huge network of entrepreneurs, mentors, experts, investors, and knowledge institutions to solve things that matter. That’s what we’re doing here, with Shift to Start.


main partner

Turismo de Portugal

Integrated within the Ministry of the Economy, Turismo de Portugal is the national tourism authority responsible for promotion, enhancement, and sustainability of tourism activities, aggregating within a single entity all the institutional competencies related to stimulation of tourism activities, from the supply sector to demand.


contact us